【Why don't you???】センスのない編集長はポジションチェンジしたらどう?Why Don't You... Get Rid of the Editor With No Fashion Sense?

彼女はハーパスバザータイの編集長。美しいわよね。下の写真も

Why don't you?
センスのない編集長はポジションチェンジしたらどう?

You can read this post in English here

ねえ、質問!!
この国(日本よ)の人間は、なんで終焉が見える道をなんの疑問もなく進み続けるの?
変化することが怖いわけ??

力関係とかで、実力もない人が上の役職に着いちゃうのはなぜ?
全てを終わらせようとしているの?

特にファッションとか出版とかの業界はそれが顕著ね
ファッション誌は次々と廃刊し、時代的なものがあるのかもしれないけれど
なんだか、どれも時代を創ってやろうっていう気負いが感じられないのよね

ごはん食べるための仕事をタンタンとしてますっていう
サラリーマン感が溢れてる

田舎の子はだませても、世界を見てきた勇敢な若者なんかはだませないわよ


はっきり言って、だいたいの媒体はダサイのよ
(もちろんうっとりする素敵な媒体もあるけど)

それはなぜか分かる?
はっきり言うわ
創ってる人がダサイからよ

だいたいね、出版社も考えなさいよ
就職活動時期に、頭でっかちな学生をとって
なんとなく社内の力関係とか流れで、配属して
編集長とかにつけちゃうんだから

センスもへったくれもない編集者とか
ざらにいんのよ、ファッション誌には

スタイリストとか、ファッションディレクターでごまかしても無駄よ
その雑誌のコンテンツを決めているのは編集なんだから

年功序列で、出版界でうまくやってきたからって
なんで田舎で育って、運よくポジションを得て
サラリーマンな景色しか見てない、
オシャレが好きとか言っちゃうようなセンスのない人が、
ファッションやモードの最先端にいるのよ?

もっと魅力的な人生を送ってきた人を選びなさいよ
若い頃から勇気を持って、世界に飛びだして、色々な景色を見て、
そのアンビシャスでcenter of centerの人々に会う機会を自分でつかみとってきた人間とか

まあ、なんでもいいわ
パンピー(一般人)に媒体の指揮とらせてんじゃないわよ
だからこの国はアジアの中でもださい国になりさがってんのよ
いつまでたっても景色も洗練されないのよ


コレクションも、きちんと参戦してるわよね。日本のそれとは違って

いい?
媒体の編集長っていうのは
時代の意識と景色を創る人なのよ
(まあ今はそんなに影響力がないかもしれないけどね)

それをセンスも経験も単色な人間にやらせてどうすんのよって言ってんの
だから、自分の好きなパーティーとか展示会とか美味しいとこどりの
哀れな女ができちゃうのよ

素敵な経験はもっと吸収力とセンスのある若いのにさせなさいよ
なんで成長の余地のない年長ばっかりが海外出張とかいってんのよ

上の写真はタイのバザーの編集長よ
素敵よね。洗練されている。まだ若いだろうし
コレクションも日本の無難な格好で全くスナップの対象にならない編集長達とは違って
きちんと参戦しているのよ
こういう姿勢がね、雑誌にも表現されんのよ


雑誌業界、出版業界

倒産、廃刊を恐れているのなら
センスのない編集長はポジションチェンジしたらどう?

The woman in the pictures is the chief editor of the Thai version of Harper's Bazaar. Beautiful, isn't she? She's in the picture below, too.

I have a question for you.
Why do the people of this country (Japan) just carry on along the same path without questioning anything even when they are walking right into oblivion?
Are they afraid of change or something??

How do people with no ability manage to get into the top echelons of companies? Are they trying to mess things up on purpose?

This is particularly true of the publishing and magazine industries, where more and more fashion magazines are going out of print. Now, this can probably be put down at least in part to the age we live in, but I don't sense that any of them are actually trying to "create" a new age.

They seem to be drowning in the salaried worker mentality that a job is just a way to put food on the table.

Well, they might fool country bumpkins, but not the bold, well-traveled youth of the nation.

There are of course some exceptions, but I'd go as far as to say that most media out there is uncool.
Do you know why?
I'm not going to pull any punches here; it's because the people making it aren't cool either.

Think about it; the majority of publishers hire big-headed graduates at the peak of job-hunting season who somehow work their way through the company to be assigned roles like chief editor.

Editors without an ounce of fashion sense shouldn't be in fashion publishing. Period.

It's no good hiding behind stylists or fashion directors either; at the end of the day the editors call the shots.

People rise up through the seniority systems in the publishing industry, but why do those born and raised in the countryside and incapable of seeing past the salaried worker scene get these positions? All this means is that the sort of people we can't even take seriously when they say they "love fashion" are right at the forefront of high fashion.

Why don't they pick people with a more interesting life story? People who have had the courage to get out there and see the world from a young age and with the ambition needed to arrange meetings with the movers and shakers of the industry.


Ahh, whatever.
They don't let "ordinary" people take command anyway, which is why this country is becoming unfashionable in Asia.
The scene just isn't refined enough.
They take part in collections too, which is more than can be said for Japanese companies.

Is this really what we want?
They may not have quite so much influence nowadays, but in the past editors have created and defined the scene of an age.

What are they thinking entrusting this crucial role to people with limited fashion sense and experience? That's why we get all these pathetic girls who are only interested in attending parties and exhibitions in which they themselves are interested in.
Why is it always old timers with limited potential who get sent on foreign business trips?
They won't give these wasted opportunities to the youth, who are more aware and capable of soaking up the experience.

The chief editor of the Thai version of Harper's Bazaar is refined and probably still young. The collection too, unlike those of Japanese editors who bring safe outfits that aren't even worth snap shots, is feisty and ready to compete.
This posture too, is not something you see in Japanese magazines.

So publishing and magazine industries, if you are dreading bankruptcy and discontinuation of your magazines, why don't you get rid of the editors without any fashion sense?




MAHO JULIA TAKAISHI

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